Lipstick Queen Ulta Fall 2014 custom merchandising

Lipstick Queen, a UK based color cosmetics company, asked me to consult with a redesign of their Ulta Gondola for the Fall of 2014. I created concepts to elevate their new releases featured on the top shelf, bringing color and life into the once all black custom merchandising units.

TOP - final concept
BELOW - other concepts presented
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